Program description Join our exclusive expert group where professionals learn to unlock the full potential of AI tools like ChatGPT, Claude, and Gemini through strategic prompt engineering. This is not an introductory course on using AI — it’s about mastering the art and science of AI communication to dramatically boost productivity, accuracy, and creative output in your daily workflows.

Whether you work in sales, marketing, executive leadership, or another knowledge-based field, this program will transform your interactions with AI from simple queries into sophisticated problem-solving partnerships.

Target audience: Professionals, team leaders, consultants, and knowledge workers who want to become AI-competent and maximize their productivity with advanced prompting strategies.

Core topics

1. Fundamentals: How AI Really Thinks: Understand language models as prediction engines and why prompt structure is critical.
2. The 11 Essential Prompting Techniques: From zero-shot and few-shot prompting to chain-of-thought and advanced accuracy techniques.
3. Diagnostic Skills: Repairing Faulty Prompts: Learn to identify vague instructions and systematically improve prompts.
4. Role-Based Prompt Libraries: Specific applications for sales, marketing, operations, leadership, and data analysis.
5. Advanced Configuration and Optimization: Understand model settings and create consistent prompt templates.
6. Practical Workshop: Live debugging sessions and development of your personal prompt library.